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New Tech Blog: Max On Media
Max On Media is a technology-based blog written by Burke Liburt. Burke Liburt is the co-founder and CMO of SynchroPET, a biomedical device company that has licensed patented nuclear imaging technologies from Brookhaven National Laboratories. He has developed marketing strategies at television groups (Dun & Bradstreet/ ABC Television) and at his own multi-media company. Read Max On Media Now!
Stony Brook Innovation Center Blog

Innovative Guessing

Sep 10 2018

The most helpful topic for an Innovation Center blog would seem to be examining whether innovativeness can be instilled in people the way installing computer programs enables us to do different things, and if so, how is it downloaded, or learned?  Is there a single Skill Set underpinning all the other attributes that are identifiable in the majority of innovators, short of the few savants floating around, and even there?  Do innovations like the light bulb and Internet arise out of nowhere, or evolve as species do: putting similar things together again and again, and how is that done? 



Business, to the best of my knowledge, largely falls under the Social Sciences, so I figure it might behoove some student or professor to look into the odds of anyone ending up doing what they educated themselves to do, or had to apply that to some other endeavor.  How significant the number of such people is, of course, depends on the amount being counted.  5% of 1 million graduates each year is a lot of people.  Multiplying that times ten years is a humongous amount of them, trying to figure out for themselves something THAT significant, which their four years of college + graduate school in many cases—shamefully, some might say—overlooked.
Very few careers—or people—wind up in practice working out the way they were cracked up to be in theory.  Half—I rrrepeat, HALF—of marriages end in divorce, and they were presumably at first doing THE most pleasant things on earth together!  Why would some job not become any less gratifying, in time?  Got your eye on better days?  If you don’t break into management—real management, not just overseeing some team of drones doing what they’re told all day—by the time you’re thirty, fawget about it, as they say in The Big Apple, in case none of you ever wondered why it’s called such: the forbidden fruit, tasting of which brings about The Fall and loss of Paradise, innocence.
A multitude of talents will be needed to ameliorate inevitable rookie mistakes, and what seasoned veteran doesn’t make a few, too, then work their way out of a jam with no one any the wiser?  Who hasn’t seen a cop, private eye, or law firm movie or TV show where both occur? 

Dollars to donuts, if you ask successful people—doctors and engineers, as well as business ones—whether success depends more on how you TALK than what you know about this or that aspect of medicine, science, engineering, or what not, per se.  You’re in the word business, wherever the chips may fall.  Got the head for technology, a flair for design, a knack for operations.  Talk to people at the top of those games.  Better yet, shadow them, the way medical students and residents do.  Listen for whether they use illustrative anecdotes and analogies, putting what people don’t quite understand in perspective with what they already know, more often and better—the right ones at the right times in the right amounts the right way—than less illustrious people doing the same things.
Now go back over some of these posts, for how it’s done: using the right anecdotes and analogies at the right times, in the right amounts, the right ways.
I’ve taught whatcha might call Life As Reading Comprehension Test in 2000 classrooms from 1st grade to post-doc and spoken on the subject at institutes and conferences.  EVERY book and article is a stream of illustrative anecdotes and analogies, putting what you don’t understand in perspective with what you already know, or in math terms, using constants to eliminate unknowns.  If someone can’t put 2 and 2 together, nuttin’ much else adds up or holds up for long.  People who put what someone else doesn’t quite understand in PERSPECTIVE with what they already know, recognize in a heartbeat how what THEY don’t understand is similar to what THEY already know, retain and USE information better, make the most of opportunities, don’t get Alzheimer’s (all genetics being equal) handle bouts of Depression better and are less prone to them.  Perspective works in our mind the same as it does on a canvas, keeping things in PROPORTION.  People have faith in those people and do business with them because they learn new ways of looking at their business and life from them. Works of art and literature last because they associate the ephemeral with that which is everlasting that way. DOING that, yourself, moment by moment, makes you FEEL like part of it, too.
Guess What: that makes EVEYTHING easier, more fun, fulfilling, and fruitful, for YOU, too.



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