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New Tech Blog: Max On Media
Max On Media is a technology-based blog written by Burke Liburt. Burke Liburt is the co-founder and CMO of SynchroPET, a biomedical device company that has licensed patented nuclear imaging technologies from Brookhaven National Laboratories. He has developed marketing strategies at television groups (Dun & Bradstreet/ ABC Television) and at his own multi-media company. Read Max On Media Now!
Stony Brook Innovation Center Blog

Innovative Books

Mar 30 2017

The most helpful topic for an Innovation Center blog would seem to be examining whether innovativeness can be instilled in people the way installing computer programs enables us to do different things, and if so, how is it downloaded, or learned?  Is there a single Skill Set underpinning all the other attributes that are identifiable in the majority of innovators, short of the few savants floating around, and even there?  Do innovations like the light bulb and Internet arise out of nowhere, or evolve as species do: putting similar things together again and again, and how is that done?  



I would be remiss, not pointing our that a book of mine, in a much expanded version of what I have been writing about here, called The Key Skill of All Skills: Learn How to Learn = How to Communicate, is coming out mid-May, to be safe, and will be displayed at the Inedpendent Book Publishers Association booth, in BookExpo, June 1st – 4th , the first two days of which are largely for booksellers and librarians.  Pretty pricey tickets, BUT … if you ever hope to publish a book, it could well be the best bundle you ever spent, considering what concert tickets and dinners out cost nowadays.  Many publishers, distributors, and others in the field will be there, including agents, I’m guessing.  You never know: you just might become more of an expert than you realize now, and am guessing they don’t tell you squat about publishing a book, in however many years you put in here.
Like most, it’s a twicky business.  Publishers consolidated, pretty much the same way that banks have, and the ones that haven’t are pickier and nichier than ever.  Self-Publishing has come a long way since the Vanity Press days, as such places were known because people published their books just to have it.  Amazon changed that but plenty.  Barnes & Noble has its own book mega-site, and that’s just the tip of a huge iceberg.  Apt metaphor: you can get sunk there as easily as any business.  I was reminded at first of the scene near the end of Goodfellas when Ray Liotta meets obet DeNiro in a diner and says to himself, something like, “They come at you, all smiles, when they’re gonna kill you.”  Sharks seem to be found in every kind of water.
What you learn at the BookExpo in a day may save you weeks of investigation later on, when you can less afford the time.
Funny Thing: I never thought I’d be writing this book, back when the bug first bit me; just novels.  Around the time I got close to selling my first novel and got fed up with the ordeal, I began getting asked to speak at business conferences from leading national companies in different industries in sales, to explain how I consistently did what other reasonably capable people found impossible.
Sales?  SALES?  You’re here, so you never have to stoop to such devices to make a living.  Guess What: I never did anything but MAKE companies money; you’re planning to be one of those, who COST them money.  Guess who gets shown the door first, in the inevitable downturns?  I once read in a book in some business or other, something to the effect that, “No one grows up wanting to be a salesperson, yet more people are one than anything else.”  And it CAN be a very respectable profession, at that.  That’s right: a profession, just like being a manager or executive.
Be which as it may, I had a unique handle on the subject, and managers and executives recognized that it was valuable.  Around the same time, I read that something like 90% of books published are non-fiction, so I figured maaaybe if this one does well, publishes will want to know what other tricks I have up my sleeve, and I can get the novel published and more thereafter.

The Question, which all of that raises, is HOW does someone GET to have a unique enough handle on a subject to gain widespread enough recognition for it, to warrant writing a book about it, much less coughing up the moola to do it, yourself—at far greater profit than a publisher paying you for it, I might add.
Back to Square One: putting 2 and 2 together, with anecdotes and analogies.  As throughout these posts, I was putting what I call The Uniform Structure of Information in literature and the arts together with business processes of all kinds.  What works in sales also works in team building, leadership, marketing, and operations. 
Everyone has special interests and specialized knowledge about them, which are equally analogous to every facet of business.  Life is a meal, a garden, a journey, a chess game, a dance, and what have you.  Anecdotes and analogies enable to use what people know, to understand what they don’t.  Being able to use what they know to understand what they don’t, is where this begins to get interrreshting, yah?  By this point in life, you should know enough about everything to do that … IF you learn and practice the SKILL of doing that.
Like most skills, it’s trickier than it seems at face value.  Again, like most skills, there are underlying components, which require as much skill as the obvious ones on the surface, for the whole to become greater than the sum of its parts, which gives what you say its impact.
Before long, you have the beginnings of a book on your hands.  Then, FINALLY, you just may go back and read all the rest of what I’ve been on your case about here.  But let me assure you first, that each and every one of you WILL have your Innovation Center Blog Moment (ICBM) not long after your first job.  When your boss or the people around you, who are doing what they do well, use anecdotes and analogies galore, you may wonder why you didn’t pay closer attention to this all along.



Stony Brook University Innovation Center, Stony Brook, NY 11794-3775

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