Stony Brook University

New Tech Blog: Max On Media
Max On Media is a technology-based blog written by Burke Liburt. Burke Liburt is the co-founder and CMO of SynchroPET, a biomedical device company that has licensed patented nuclear imaging technologies from Brookhaven National Laboratories. He has developed marketing strategies at television groups (Dun & Bradstreet/ ABC Television) and at his own multi-media company. Read Max On Media Now!
Stony Brook Innovation Center Blog

Innovtive Settling

May 17 2017

The most helpful topic for an Innovation Center blog would seem to be examining whether innovativeness can be instilled in people the way installing computer programs enables us to do different things, and if so, how is it downloaded, or learned?  Is there a single Skill Set underpinning all the other attributes that are identifiable in the majority of innovators, short of the few savants floating around, and even there?  Do innovations like the light bulb and Internet arise out of nowhere, or evolve as species do: putting similar things together again and again, and how is that done?  


                                                And if you can’t be with the one you love, honey
                                           Love the one you’re with.
                                                                        Steve Stills 


Once again, my friend, there’s Good News, and there’s bad news.  The Good News is, you’re getting somewhere.  The bad news is, you’re not getting anywhere fast.  Worse yet, you may-hay-hay never—I repeat, NEVVVER—get there at all—evvver!  Take heart: there’s nothing new under the sun.  People have been settling happily ever after since there were two caves to choose from and rivals for the companion they had their eyes on.  Fate is a funny thing: “Our character is our fate,” Heraclitus said long ago.  What I take that to mean—go ahead and argue with me, if you like—is that one’s willingness to take what comes their way and ability to make the most of it, determines what becomes of them.  The Question of the hour is WHY some do, and some don’t, wasting their whole, one and only lives in bitter disappointment.
Hark!  We have a veritable body of information—some might even call it wisdom—right here in this very blog on the subject.  Dollars to donuts, the people who formulate events with anecdotes and analogies that put them in perspective with situations like them in the world at large, use that skill to make events work out better more often.  And what is a life, but the string of events we experience?  Good Ones make a Good Life; iffy ones make an iffy life: if only I’d done this, that, or the other, things might have worked out better, which wouldn’t have, anyway, without that process underpinning it. 
Some Halloween ago, I called one of the posts, “Innovative Disguises.”  Making your situation your own, making ANYTHING your own, hinges on making language use your own.  I’ve recently gotten into watching Looney Tunes cartoons on Boomerang Network as a warm-up exercise for the day, much like Dean London recommended reading this blog as one, in an eBlast back on March 25th, 2015.  Is Bugs the Bunny, orrr … his 1001 disguises?  What is he, if not the wiles and skills to pull the right ones off in the right amounts at the right times?  How many folks’ very own you know WHAT ever becomes their own?  The first corollary of which is, of course, how can it—we—ever be anyone else’s?  Old saying: you have to love yourself before you can love someone else.  Can it be just as true that you have to love your disguises, yourself, before you can love someone else’s, tooo?  When asked, “Who is Madame Bovary?’ Flaubert—again, famously—replied, “Madame Bovary, c’est moi.”

I’ve made several sweeping statements.  They occur often in business settings.  The Good Guys, men and women alike, back them up, as they do in the movies.  I was often introduced as one of them when I moved in those circles, which were among my proudest moments.  They weren’t because I used anecdotes and analogies to show people what they didn’t understand in perspective with what they already knew, but because of what doing that enabled me to do for those people with a problem that needed to be solved.  They also often mentioned that they did business with me because they learned new ways of looking at their business and life from the way I explained things to them.  That’s how you get somewhere in the world. 
I’ll be 68-years old soon.  I still haven’t quite gotten where I want to be: where the people I admire, admire me, too, and seek my company to discuss such things as this, BUT … I’m still working on it.  When I said that more events work out better when people formulate information anecdotally, I also meant that it enables you to live with however they work out better.  Admittedly, many people never realize how powerful and uncommon that skill is, which might lead them to seek using it productively, a sizable portion of whom turn it into a means of making excuses for failing to, instead.  That’s why I write this blog and wrote a big book examining every angle on the subject, from the way several renowned literary critics examine how the masters create realities, which will be published in mid-July. 
Too many students go through four years of college without taking a single class in philosophy or psychology, or enough about literature to have any idea about what there is t be known, which would help them deal with settling for what they have, much less master that skill and diminish their need to be uncomfortable about settling for this, that, or the other when they occur.  Too few professors focus on the underlying process in the information they teach, for students to use it that way or any other way.

Stony Brook University Innovation Center, Stony Brook, NY 11794-3775

Phone: 631.632.7171
Fax: 631.632.8181