Stony Brook College of Business Innovation Center News

Entries for December 2014

20
In a journal article titled "Is Being a Jerk Necessary for Originality? Examining the Role of Disagreeableness in the Sharing and Utilization of Original Ideas," Lily Cushenbery of CoB at SBU and Samuel Hunter of Penn State University conducted studies of mock marketing campaigns and chat rooms to test how ideas are shared in a business setting. 

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19
Engineer Reed Philips, Chemist Stan Wong, Information Scientist David Ecker, and Bio Technologist Kasia Sawicka pitched their startups to MBAs in September. They attracted 20 MBAs who formed four teams  to consult the startups. 

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12
As part of Technology Innovation (MBA 511) MBA teams planned four startups.  SecureSage, Infinitee, Alkaline Water, and Teams 9. 

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12
Professor Donna Tumminello's engineers teamed up with business students from Entrepreneurship Across Countries to write business plans for a startups as term projects in respective courses.   Engineers proposed six projects and the business students jumped on four of them.  Startups included Controller for Sprinkler Systems, App for Ride-Sharing to work, Electric Power Theft Monitor, and and Personal Health Monitor.  Engineers developed the technology and business students developed the business plan. Students learned the ups and downs of cross disciplinary teams and bringing  product to market.

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Stony Brook University Innovation Center, Stony Brook, NY 11794-3775

Phone: 631.632.7171
Fax: 631.632.8181